Tristar Products Inc and Keith Mirchandani with Hulk Hogan:

Located in Fairfield N.J., TriStar Products is led by President and CEO Kishore (Keith) Mirchandani, who has 20 years of direct marketing experience. "TriStar Products has exceeded $300 million in sales for the Jack LaLanne Power Juicer," said Mirchandani. "We look forward to partnering with Astral Brands to make the Hulk Hogan Ultimate Grill an international success. This joint venture between TriStar Products and Astral Brands is a case where one plus one equals four. Two powerful companies are able to more than double their marketing effectiveness."   

Key to the success of the Grill launch is a 30-minute infomercial featuring Hulk Hogan himself. The infomercial was filmed at TriStar Media City, a division of TriStar Products, and produced by industry veterans Rick McIntosh and Billy Mays of Million Dollar Inventions. TriStar Media City is a 65,000-square foot building, housing a high-definition studio for inventors who want to promote their product via direct TV infomercials, home shopping networks, cable and traditional network TV commercials. TriStar Products is the only direct response company with its own state-of-the-art, fully-staffed commercial film and video production and post-production center.

About TriStar Products, Inc.:

TriStar Products is an award-winning market leader, whose entrepreneur spirit and marketing successes have earned the company the highest respect by business analysts, media agencies, and venture partners throughout the world. Their products range from home appliances, fitness equipment and sports gear, to health and beauty programs. For more information about TriStar Studios, contact Keith Mirchandani at 973.575.5400 Ext. 114, or visit www.tristarproductsinc.com.